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Why Research through
Freni Ricerche di Marketing?
Let us be your ears & eyes in Italy
The purpose of marketing research is to give an overview. You want to
know the customer profile and described in figures who they are, where they
live, what they read and buy, where they go about. We are conscious that is
important to obtain knowledge about why the customers act as they do. When
you know that, you are more able to target your marketing.
Our point of difference:
We are often asked what makes Freni Ricerche di Marketing different from
other research agencies.
1. Logistics. We are located in the city of Florence, right in the center of
Italy.
2. Language. We speak the one you speak.
3. Expertise. More than 20 years of experience exclusively in made to
measure Marketing Research (we don’t supply off-the-peg solutions).
4. The totality of our business comes by word of mouth recommendation and we
are valued for our real-life actionable and solution orientated approach.
Our clients represent a who's who of Italian industry, many of them are
market leaders in their business sector.
5. Another key difference is quality. We are large enough to provide all
aspects of the research process in house, giving our clients greater control
and confidentiality and small enough to ensure flexibility, speed
implementation and value for money.
6. We do not want to be big. It is more important for us to be the best in
quality. It is a question of professional pride, job satisfaction, and, the
most important goal: to have satisfied customers that use and value our
research findings.
7. We want to give value for money to those requiring quality performance as
a reliable basis for their decision-making process.
Contact Vincenzo Freni
v.freni@frenimkt.com today to learn how we can help you to be
competitive and to be familiar with the Italian Market.
Ad hoc research all over Europe
Our field force covers all europe (West and East) performing face to face
interviews and Mystery Shopping as well as CATI interviews throughtout all
the countries with native speakers.
An independent non-partisan Institute on Trends in Italian public
opinion
Freni Ricerche di Marketing established in Florence since 1983 is a non-partisan research institute
devoted to marketing research survey and the study of public opinion on a variety of social,
economic and political issues.
The Institute’s services are available to all sectors. We accept research contracts from public or private organizations as well as from individuals .
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