Need independent ad hoc market research in Italy?

We get answers to your marketing questions

Freni Ricerche di Marketing can be your independent ad hoc marketing research company when you need to research the Italian market.

Freni Ricerche di Marketing was founded in 1983, and is specialized in conducting ad hoc research from the beginning to the end.

Why choose us?

-we have been a M.R.S. (Marketing Research Society) full member for 20 years, A.M.A. (American Marketing Association) Professional member, and are bound to the ESOMAR conduct of ethics. -integrity, we act ethically, transparently, and our code of ethics secures social responsibility towards our stakeholders. Please, see check our code of ethics at: http://www.frenimkt.com/home-eng.html -excellence, we strive to achieve excellence. We give concrete, measurable results

-proven track record. See our list of satisfied clients

-we speak your language!

-we are based at the centre of Italy, in Florence, with a national coverage through a reliable network of interviewers

-friendly professional team: we don’t want to be big. It is more important for us to provide the best quality.

-get more pay less, high quality at a reasonable cost with a dedicated commitment to customer service.

-Some UK companies who chose Freni Ricerche di Marketing for their marketing research in Italy include: University of Cambridge, British Airport Authority (BAA), Kimberly Clark, Avent Group, ICI (Imperial Chemical Industries).

Services

We work across different business sectors, and are equipped to independently manage any research project, from research planning, to designing the survey, planning methodology, fieldwork, analysing statistics, interpreting final results, and defining marketing strategies. 
Consultancy inputs are delivered with an executive summary detailing the highlights and recommended strategic actions resulting from the research.
Our methods include survey, focus groups, face-to-face or telephone interviews, quantitative analysis.

We use a hands-on management approach to projects, scheduling project dates, and deliverables. It’s our responsibility to drive the project through to completion, on time and to budget, allowing you to stay focussed on your core business.

Our expert areas include concept test, sensory test, social research, advertising, Brand/Branding, Consumer, Customer Satisfaction, New Product Development, Packaging/Design, Product Testing,

Business sectors

We have a very wide experience, both in B2B and B2C, with a particular specialisation in FMCG, especially with food and drink brands and retailers.
Some clients are: Nestlé, Gruppo Cirio-Polenghi-De Rica, Polli, Zuegg, Gruppo Cremonini...

We have worked with leader household and personal care brands, as well as in the fashion sector.
Some clients are: Manetti & Roberts, Avent Group, Pinko, Sistema Moda Italia…

What our clients say about us

Our client roster includes the Who's Who of Italian and international industry. We have recently conducted research projects for the following firms: Università di Cambridge, Catalano, BAA-McArthur Glen, Astra Zeneca, Zuegg, Linostar, Lubiam, Manetti & Roberts, Danone, Manitoba Italia, Nestlé; Pinko, Polli, CNA, CIA, Confcommercio, Giunti Editore, Gruppo Cirio-Polenghi-De Rica, Aboca, Editoriale Olimpia, Gruppo Cremonini, Confindustria, Avent Cannon, Kimberly Clark, Gruppo Tronchetti, Sistema Moda Italia.
Some comments:

‘Impressive’- University of Cambridge

Let us be your ears & eyes in Italy

© 2008 Freni Ricerche di Marketing